About us

BrandActiv, an IBL Group company, specialises in commercialising a wide variety of fast-moving consumer goods in Mauritius, Madagascar and Seychelles. Our commercial activity is split into 3 business categories, namely Food & Beverage, Frozen & Chilled and Personal & Home Care.

MEET THE
MANAGEMENT TEAM
BrandActiv Management Team
Please hover on each person for details

Meet

Daryl

Working at BrandActiv Is a real growth experience for me, the workplace encourages relationship development with our peers and the development of leadership skills.
It has offered me the opportunities and support to grow as a Brand manager and express my ideas in business.
There are many challenges to take at BrandActiv, and we overcome them together with the support of our team and management.
I have had the chance to lead new products development for the company which I am excited and proud to launch
Daryl Dabeesing
Brand manager

Meet

Ashley

My second innings at BrandActiv has been an exciting journey so far full of rich experiences. As a Key Account Manager, the day to day challenges of my job help to keep me motivated, driven and focused on my objectives. Having the IBL values as a common thread with my team facilitates understanding while creating an environment favourable for growth and mutual collaboration. I have plied my trade in a few organisations and I must say that BrandActiv is one of a kind when it comes to people’s development, team spirit and rising up to unexpected challenges like the Covid-19 pandemic.
Ashley Gujadhur
Key account manager

Meet

Darrel

At BrandActiv, our most valuable asset is our team members. The team spirit, winning culture, consumer centricity is at the heart of our day to day motto.
Besides this, we take much pride representing all the international brands which believed in our capacity to make them grow.
Darrel Appou
senior manager

Meet

Dinesh

The managerial position to head the IT team of the organisation is a pride! Joined BrandActiv in 2015 to occupy the function of business analyst.
The organisation operates within the dynamic and complex industry of FMCG sector. BrandActiv leading position in many FMCG categories has developed a culture, propelling talents to higher position in which I am proud to be part of Technology as an enabler is at the heart of our development within the VUCA world. Digitalisation of most not to mention all of our processes has brought BrandActiv to its intended vision, allowing us to be agile in all situation.
Dinesh Hurday
IT business partner

Meet

Djilani

Over 30 years of experience within the Finance and Accounting fields, out of which 26 years spent within the IBL Group. Fellow member of the ACCA and hold a post graduate diploma in International Taxation from the Royal Society of Fellows (United States).
The enriching career within the group, ranging from taxation to finance helped to build the necessary experience to lead the dynamic Finance team of BrandActiv.
The role also permits to contribute to the digitalization of the activities. The talent development culture of BrandActiv constantly push us towards excellence. Togetherness, agility and adaptability drive our passion.
Djilani hisaindee
General Manager - Finance

Meet

Eric

After 15 years full of enriching local and regional work experiences, I am relieved to say that I come to work everyday with the same passion, energy and enthusiasm. The ever changing environment of the FMCG sector has kept us on ‘alert’ mode and has triggered agility and adaptability in all of us. Striving for excellence is the motto which drives us all always. The work environment at BA enhances the development of each individual and encourages innovations and new ideas. I will end up with the 2 inspirational quotes ‘Even if you are on the right track, you will get run over if you just sit there’ by Will Rodgers – ‘‘Pride make us artificial but humility makes us real’’ by Thomas Merton
Eric Tin Wan Yuen
senior manager

Meet

Jeanique

I joined BrandActiv in October 2020. Right at the beginning, one feels part of the family.
We are a dynamic and diverse workforce with extensive experience and expertise, passionate and committed to bringing life to brands and exceeding our customers’ expectations. We put our people first and continuously strive in providing an enabling and conducive work environment, with a view to nurture and sustain a great employees’ experience and where our employees can reach their full potential.
Jeanique Paul-Gopal
human capital business partner

Meet

Jovina

Seeker of challenges will be served at BrandActiv!
I started my fruitful career within the organization in mid-2013 as a staff member. BrandActiv is a highly dynamic organization which position itself as a leader in many segments in the FMCG industry. The heart of its success rest in its capability to grow and retain talents. BrandActiv is the place for me to develop intellectually and de facto grow my professional acumen. As we said the proof of pudding is in the eating, 7 years later I am now a passionate Brand Manager.
Jovina Mallet
Brand manager

Meet

Agnes

Joined the senior team of BrandActiv in 2018 after more than 20 years of enriching career in the manufacturing and agro-industry sectors as an analytical & results-oriented supply chain professional with strong experience within diversified environments.
The dynamic FMCG business has been the milestone to reorient my career.My eagerness to learn and discover new ventures has well been served by BrandActiv. This challenging environment renders the role of Supply chain exciting with a passionate and dedicated team.
The cross functional team strengthens the team spirit of our organization and plays a supporting role in the marketing and business initiatives
Marie Agnes Le Goff
Supply chain business partner

Meet

Natasha

A place where anyone can integrate BrandActiv culture with a sense of belonging and where everyone is treated respectfully.
Proud to work in such a dynamic, innovative environment and with an enthusiast team. Enjoy striving hard to provide good results to challenges, always learning new ideas and concepts and to give the best of myself.
Felt that I have been part of BrandActiv cheerful and caring family for a long time, even I joined for 1 year now. This exceptional feeling spring into willingness to dedicate my career to BrandActiv.
Natasha Duljeet Danny
Brand manager

Meet

Neerakshee

The 20 years I spent at Brandactiv have contributed to both my personal and professional growth. What I find unique about this company is the way it provides a clear development and career path for employees while encouraging team spirit and accountability. Together with my finance team, we operate in all transparency and abide strictly to regulations enforced by the authorities. Being part of the big Brandactiv family, I feel great pride to know that I am working for a company which upholds the same values that I live.
Neerakshee Gooljar
Accounts manager

Meet

Norbert

Working at BRANDACTIV is like working in a family environment which emphasizes on team spirit, respect, accountability and encourages personal and career development.

As a senior manager my main roles are to continuously inspire my teams and colleagues, to support them in their daily tasks in a way to give the best of themselves through creativity, passion and to go beyond their limits.

Through my 15 years at BrandActiv, I have seen a lot of changes, faced new challenges, lead new teams, launched new products, all has been accomplished through open mindedness, the desire to accompany changes and no ego, which is the essence of a leader today
Norbert Jean
Senior manager

Meet

Pascal

For my part, BrandActiv is by far the leading sales and distribution company, guided by our purpose and values. We act with respect and appreciation towards others, we consider company and employee success as one. We empower our people to grow and we coach our talent on the job. Good attitude and hard work are the key leading to a better future. We take pride to strive to be the best on the island, always challenging new ways of working, bench marking our competitors/ multinational approach, watching and predict the next move. Today, I can proudly say that we are stronger when we act in collaboration and mutuality
Pascal Venpin
Key account manager

Meet

Patrice

My motto has always been to go beyond what is needed to delight your consumers, create excellent B2B working relationships and ensure a trusting and fulfilled team!
Easier said than done but with the great team at my side since joining BrandActiv, it’s safe to say that we are heading for great things together; building brands and preempting our customer’s needs to take the business to another level on already established solid foundations.

The COVID-19 era has definitely altered the ways of doing business but the drive and the energy around me has proven to be so crucial in this unprecedented time and I am delighted to be part of the BrandActiv family where I know I can count on the team.
Patrice Marie
Chief Operating Officer

Meet

Permal

I joined IBL as commercial traveler in 2001. BrandActiv has given me the opportunity to climb up the ladder and become a Manager. During my career path, the development of People has always been imperative for the management. What I learned during my journey, is all changes within the company has been well accompanied and encouraged. Willingness, culture, promoting learning, mutual respect and values are the key drivers that motivate me for my daily commitment.
Permal Persuramen
Channel Manager

Meet

Phillippe

BrandActiv has a commitment to Excellence and is an essential player in the distribution sector.
As part of this family since many years, it is my role to Coach and inculcate this value to the team.
Another word to describe the workplace is Passion. This is what drives me every morning to enjoy the journey.
The final word is Legacy. This has been offered by our predecessors and must be nurtured by the whole team for future generations.
Phillippe Lam Kam Yue
Senior Manager

Meet

Raj

Working for BrandActiv for the past 20 years has allowed me to deliver my skills and abilities for the overall development of the company and professional growth. The work environment and culture of the company resumes to a Great Place To Work. Finding joy in the work I do, greatly improve my outlook and general contentment both on the job and in my personal life.

Pleasure in the job puts perfection in the work- Aristotle
Raj Gungah
channel Manager

Meet

Sachitah

My adventure at BrandActiv started 22 years ago as sales representative.
I am now the channel manager of L’Oreal professional where I am given the opportunity to lead a talented sales team and professional trainers in the beauty salons sector. What I enjoy with my job at BrandActiv is to interact with hairdressers and also work with professionals of the famous brand - L’Oréal professional Paris with 1 mission: beauty for all.
I should say that BrandActiv can see potential in all employees and put them in a comfort place than a ‘comfort zone‘. Employees enjoy being part of the company. In fact, BrandActiv has given me opportunities to be the welfare president where my passion of leadership through the creation of management shows for the employees.
BrandActiv will remain the biggest and the best experience for me as a working mom!
Sachitah Magisson
channel Manager

Meet

Stephanie

I joined BrandActiv, years ago, with a career-oriented mind. Today, I can proudly say that it is not only about the job, it’s also about culture, values and above all PEOPLE. BrandActiv has contributed a lot in forging the person I am today and continues to shape the best version of myself. I indeed feel privileged to have embarked on such a wonderful journey surrounded by such inspiring people. It is a pleasure to be part of a company that values hard work and fosters open communication. This quote from Robin Sharma sums up my enriching years of experience at BrandActiv: "The real reward for doing your best work is not the money you make but the leader you become."
Stephanie Chung Ming Kan
Brand Manager

Meet

Vanessa

The consumer is at the heart of our business, and at BrandActiv, we strive for excellence, to bring the right product to the table of the Mauritian family. Every year, we keep improving and evolving by developing new products.
I am happy to be in a workplace where I can express my passion and my creativity, this helps me to keep a positive and well-balanced mindset in my professional and personal life. No matter what happen, I believe that I never lose, I either win or learn.
‘A good head and a good heart are always a formidable combination’. Nelson Mandela
Vanessa Rassaty Curpen
Brand Manager

Meet

Vanessa

I started my career at BrandActiv in 2010, I was at that time a very young graduate. The last ten years have passed at an incredible speed and I am so proud of my journey. Having started out as a Sales Representative, I have held several positions and today I am a Brand Manager. Bringing life to BrandActiv brands is one of my priorities, but corporate life is much more than that! Decision-making processes, projects, innovations or collaboration with colleagues make every day new, different and exciting.
BrandActiv taking the well-being of its employees very seriously, this has contributed to one of my greatest professional achievements when I was in charge of the Welfare Committee in 2019.
I am a dynamic person, full of good will and driven by a great joy of living, this is what inspires me every day.
Vanessa Seblin
Brand Manager

Meet

Vikram

When I joined BrandActiv after having spent more than 16 years in the textile industry, I was full of apprehensions and uncertainty. Deep down, I felt that the decision to join the FMCG industry was a good one but I knew little about the culture prevailing at BrandActiv. After more than 1 year as Operations Manager, I can only say that it was the best career decision I have taken. It is with full enthusiasm and passion that I wake up every morning to make a difference in the day to day operations of the company. Thanks to the work environment at BrandActiv, I have been able to foster a trusted relationship with my team and peers which will no doubt take me to greater heights in the future
Vikram Malaree
Operations Manager

Meet

Vivian

It is really fulfilling to lead a team driven by passion and motivated to achieve a common goal, bringing life to brands. Our work environment favours constant feedback and communication, top-down but also bottom-up, so that everyone can improve in their respective job. In this approach we can become the leader that our team wants us to be.
Vivian Imbert
Key Account Manager
Where do we come from

Our story testifies our determination to evolve and improve every day, in order to achieve our full potential.

  • 1830
    1830

    Ireland Fraser Ltd and Blyth Brothers & Co. Ltd were created and imported dry goods for distribution in local convenience stores.

  • 1900
    1900

    The Cold Storage company was launched and later renamed New Cold Storage Ltd, then IBL Frozen Foods. IBL Consumer goods is born from the merger of Blyth Brothers Consumer Foods and Ireland Fraser Consumer Goods.

  • 1930s-1960s
    1930s-1960s

    International brands are introduced that will change the local consumer market for good. These include Kraft cheddar cheese, L’Oreal, Bic and Johnson&Johnson, among others.

  • 1970s-1990s
    1970s-1990s

    Blyth Brothers & Co Ltd and Ireland Fraser Co Ltd merge to form Ireland Blyth Limited (IBL). This merger is significant, as IBL moves on to become one of the most recognized businesses in the country.

  • 2011
    2011

    IBL Consumer Goods and IBL Frozen Foods merge to become BrandActiv.

  • 2016
    2016

    BrandActiv becomes an official part of IBL Ltd following a merger in July between two leading companies in Mauritius and the Indian Ocean: GML Investissement and Ireland Blyth Limited (IBL).

  • 2019
    2019

    BrandActiv reveals its new logo and identity which reflect its passion, dynamism, flexibility and the drive to constantly go beyond boundaries.