Patrice Marie
Chief Operating Officer
About us
BrandActiv, an IBL Group company, specialises in commercialising a wide variety of fast-moving consumer goods in Mauritius, Madagascar, Seychelles, Reunion and Kenya. Our commercial activity is split into 3 business categories, namely Food & Beverage, Frozen & Chilled and Personal & Home Care.
BrandActiv demeure un acteur incontournable dans la grande distribution à Maurice, en tant qu’importateur et distributeur de marques, et ce depuis plus de cent ans.
Nous avons à cœur d’être le partenaire de choix vis-à-vis de nos clients et nos fournisseurs, et nous faisons tout pour offrir un service et des produits de qualité.
Au fil des années, BrandActiv a su faire preuve de résilience, grâce à des efforts continus, et surtout grâce à une équipe dédiée, motivée et agile. Certes, nous naviguons dans un environnement commercial de plus en plus compétitif et chercher de la croissance continue (voire à deux chiffres) devient de plus en plus challenging.
Bien en ligne avec la stratégie du groupe IBL Beyond Borders, BrandActiv se donne les moyens et a pour objectif de développer ses activités au-delà de nos frontières, au niveau régional, tout en consolidant ses assises à Maurice. Ce développement de taille, s’appuie sur notre vision d’être le partenaire de référence commercial, pas seulement à Maurice mais aussi dans d’autres pays où nous sommes présents.
Sans aucun doute, le parcours choisi ne sera pas de tout repos, mais je sais pouvoir compter sur nos équipes pour mener à bien cette mission.
Au fil des années, BrandActiv a su faire preuve de résilience, grâce à des efforts continus, et surtout grâce à une équipe dédiée, motivée et agile. Certes, nous naviguons dans un environnement commercial de plus en plus compétitif et chercher de la croissance continue (voire à deux chiffres) devient de plus en plus challenging.
Bien en ligne avec la stratégie du groupe IBL Beyond Borders, BrandActiv se donne les moyens et a pour objectif de développer ses activités au-delà de nos frontières, au niveau régional, tout en consolidant ses assises à Maurice. Ce développement de taille, s’appuie sur notre vision d’être le partenaire de référence commercial, pas seulement à Maurice mais aussi dans d’autres pays où nous sommes présents.
Sans aucun doute, le parcours choisi ne sera pas de tout repos, mais je sais pouvoir compter sur nos équipes pour mener à bien cette mission.
Patrice Marie
Chief Operating Officer
BrandActiv Proudly bringing Life to Brands.
BrandActiv Proudly bringing Life to Brands.
The Management Committee
Meet the Management team
Neerakshee Gooljar
Accounts Manager
Ashvin Seedoyal
Head of IT
Darrel Appou
Head of Food & Beverage & Regional Marketing
Adrien Edmond
Financial Control Manager
Vanessa Rassaty Curpen
Brand Manager
Norbert Soobraydoo
Head of Supply Chain, Logistics & Sustainability
Stephanie Chung Ming Kan
Regional Brand Manager
Daryl Dumont
Business Development Manager
Sachitah Magisson
Channel Manager
Cedric Ramchelawon
Channel Manager
Norbert Jean
Head of Personal & Home Care
Vikram Malaree
Operations Manager
Brinda Shahaban
Key Account Manager
Shaheena Elaheebucus
Brand Manager
Yudish Nunkoo
Head of Finance
Jeanique Paul-Gopal
Head of Human Capital
Pascal Venpin
Key account Manager
Amitsha Jugoo
Regional Brand Manager
Phillippe Lam Kam Yue
Head of Frozen & Chilled
Deborah Lemarchand
Regional Brand Manager
Vijaya Choytun
Brand Manager
Permal Purseramen
Channel Manager
Janice Adelaide
Service Excellence Manager
Raj Gungah
Channel Manager
Priska Chinien
Supply Chain Manager
Dominique Legrand
Human Capital Manager
Natasha Duljeet Danny
Key Account Manager
Meet
Patrice
My motto has always been to go beyond what is needed to delight our consumers, create an excellent B2B working relationship whilst ensuring a trusting and fulfilled team!
Easier said than done but with the great team at my side since joining BrandActiv, it’s safe to say that we are heading for great things together; building brands and preempting our customer’s needs to take the business to another level on already established solid foundations.
Patrice Marie
Chief Operating Officer
Meet
Neerakshee
The past several years I spent at BrandActiv have contributed to both my personal and professional growth. What I find unique about this company is the way it provides a clear development and career path for employees while encouraging team spirit and accountability. Together with my finance team, we operate in all transparency and abide strictly by regulations enforced by the authorities. Being part of the big BrandActiv family, I feel great pride to know that I am working for a company which upholds the same values that I live.
Neerakshee Gooljar
Accounts Manager
Meet
Ashvin
I believe IT-business alignment to be of vital importance. This alignment ensures that IT and business operations are working together and moving in the same direction at the required speed. My mission is to provide BrandActiv with a secure and resilient IT environment whilst taking the business on a digital transformation journey to improve customer experience and technological agility
Ashvin Seedoyal
Head of IT
Meet
Darrel
At BrandActiv, our most valuable asset is our team members. The team spirit, winning culture, consumer centricity is at the heart of our day to day motto.
Besides this, we take much pride representing all the international brands which believed in our capacity to make them grow.
Darrel Appou
Head of Food & Beverage & Regional Marketing
Meet
Adrien
BrandActiv recognizes that strong controls are vital to our success. As the Financial Control Manager, I work closely with my team to deliver exceptional results to all stakeholders. Passionate about building lasting relationships with clients and partners, we take great pride in our work and strive for continuous improvement. Our collaborative and supportive work environment fosters creativity, growth, and learning for all team members. We're excited to continue serving with excellence and building a brighter future together at BrandActiv.
Adrien Edmond
Financial Control Manager
Meet
Vanessa
The consumer is at the heart of our business, and at BrandActiv, we strive for excellence, to bring the right product to the table of the Mauritian family. Every year, we keep improving and evolving by developing new products.
I am happy to be in a workplace where I can express my passion and my creativity, this helps me to keep a positive and well-balanced mindset in my professional and personal life. No matter what happens, I believe that I never lose, I either win or learn.
‘A good head and a good heart are always a formidable combination’. Nelson Mandela
Vanessa Rassaty Curpen
Brand Manager
Meet
Norbert
A customer-centric supply chain is our daily motivation to build strong relationships with our partners. As a team, we must also be agile and have an adaptive approach to challenges. Ultimately, it comes down to our quality of execution to deliver value to our end customers . Proud to be part of an amazing company
Norbert Soobraydoo
Head of Supply Chain, Logistics & Sustainability
Meet
Stephanie
I joined BrandActiv, years ago, with a career-oriented mind. Today, I can proudly say that it is not only about the job, it’s also about culture, values and above all PEOPLE. BrandActiv has contributed a lot in forging the person I am today and continues to shape the best version of myself. I indeed feel privileged to have embarked on such a wonderful journey surrounded by such inspiring people. It is a pleasure to be part of a company that values hard work and fosters open communication. This quote from Robin Sharma sums up my enriching years of experience at BrandActiv: "The real reward for doing your best work is not the money you make but the leader you become."
Stephanie Chung Ming Kan
Regional Brand Manager
Meet
Daryl
Six years ago, I started working as an intern and am glad to have been recently appointed as a Business Development Manager. BrandActiv’s culture is characterized by a strong team spirit; I had the privilege of meeting incredible people in this dynamic environment who guided, mentored, and encouraged me. Indeed, there were times when I was pushed beyond my comfort zone to discover the extent of my potential. Another important element of the company’s culture is the sharing of knowledge and ideas. This taught me that a plan can be changeable to be successful. As Napoleon Hill said, “Our only limitations are the ones we set up in our own minds.”
Daryl Dumont
Business Development Manager
Meet
Sachitah
My adventure at BrandActiv started many years ago as sales representative.
I am now the channel manager of L’Oreal professional where I am given the opportunity to lead a talented sales team and professional trainers in the beauty salons sector. What I enjoy with my job at BrandActiv is to interact with hairdressers and also work with professionals of the famous brand - L’Oréal professional Paris with 1 mission: beauty for all.
I should say that BrandActiv can see potential in all employees and put them in a comfort place than a ‘comfort zone‘. Employees enjoy being part of the company.
BrandActiv will remain the biggest and the best experience for me as a working mom!
Sachitah Magisson
Channel Manager
Meet
Cedric
Working at BrandActiv has always been my goal since I am in the FMCG sector. Joining the organisation has been a transformative experience, providing me with an incredible platform for professional growth, particularly in the realm of sales operations. Being in the sales sector presents daily challenges, but with passion and perseverance, every obstacle becomes conquerable, and all goals become achievable. What I appreciate the most at BrandActiv is how everyone is not just a colleague but a crucial part of a larger family, contributing to a positive and collaborative work environment.
Cedric Ramchelawon
Channel Manager
Meet
Norbert
Working at BRANDACTIV is like working in a family environment which emphasizes on team spirit, respect, accountability and encourages personal and career development.
As head of the Personal and Home Care department, my main roles are to continuously inspire my teams and colleagues, to support them in their daily tasks in a way to give the best of themselves through creativity, passion and to go beyond their limits.
Through my many years at BrandActiv, I have seen a lot of changes, faced new challenges, lead new teams, launched new products, all has been accomplished through open mindedness, the desire to accompany changes and no ego, which is the essence of a leader today
Norbert Jean
Head of Personal & Home Care
Meet
Vikram
When I joined BrandActiv after having spent more than 16 years in the textile industry, I was full of apprehensions and uncertainty. Deep down, I felt that the decision to join the FMCG industry was a good one but I knew little about the culture prevailing at BrandActiv. After several years as Operations Manager, I can only say that it was the best career decision I have taken. It is with full enthusiasm and passion that I wake up every morning to make a difference in the day-to-day operations of the company. Thanks to the work environment at BrandActiv, I have been able to foster a trusted relationship with my team and peers which will no doubt take me to greater heights in the future.
Vikram Malaree
Operations Manager
Meet
Brinda
In a heartfelt journey spanning over 14 years with the BrandActiv team, I embrace each moment with gratitude. From initially serving as an executive, I am thrilled about my promotion to Channel Manager, adding an extra layer of fulfillment to the path I have walked and the achievements that grace my story.
Brinda Shahaban
Key Account Manager
Meet
Shaheena
Driven by my passion for identifying and capitalizing on new growth opportunities, I am constantly inspired to stay on top of emerging trends and best practices in the fast-paced FMCG industry. As Nelson Mandela said, "It always seems impossible until it's done." At BrandActiv, we remain committed to pushing the boundaries of what's possible. We bring our passion and expertise to our roles whilst embodying our values and fostering strong relationships with our partners and stakeholders.
Shaheena Elaheebucus
Brand Manager
Meet
Yudish
As a young finance leader joining BrandActiv, my aim is to protect and enhance the company's assets in the face of challenging competition and emerging opportunities. Our Finance team, along with the entire BrandActiv workforce, demonstrates exceptional resilience, acumen, humility, and a dedication to continuous improvement. These qualities empower us to confront challenges with confidence and a winning mindset. My vision for the Finance team is to evolve into a strong strategic partner within the business, paving the way for BrandActiv to not only meet but exceed established objectives and foster long-term prosperity.
Yudish Nunkoo
Head of Finance
Meet
Jeanique
I joined BrandActiv in October 2020. Right at the beginning, one feels part of the family.
We are a dynamic and diverse workforce with extensive experience and expertise, passionate and committed to bringing life to brands and exceeding our customers’ expectations. We put our people first and continuously strive in providing an enabling and conducive work environment, with a view to nurture and sustain a great employees’ experience and where our employees can reach their full potential.
Jeanique Paul-Gopal
Head of Human Capital
Meet
Pascal
For my part, BrandActiv is by far the leading sales and distribution company, guided by our purpose and values. We act with respect and appreciation towards others, we consider company and employee success as one. We empower our people to grow and we coach our talent on the job. Good attitude and hard work are the key leading to a better future. We take pride to strive to be the best on the island, always challenging new ways of working, bench marking our competitors/ multinational approach, watching and predict the next move. Today, I can proudly say that we are stronger when we act in collaboration and mutuality.
Pascal Venpin
Key account Manager
Meet
Amitsha
Ever since I’ve joined BrandActiv, I have been engaged in an enriching journey, collaborating with both internal and external stakeholders. Every day is a challenge at BrandActiv. You have to know how to ride the waves and make the figures happen by devising brand/sales strategies. I believe optimized teamwork is at the heart of a team’s success. Trust and Respect is my motto. Together we do our best to achieve our objectives.
Amitsha Jugoo
Regional Brand Manager
Meet
Phillippe
BrandActiv has a commitment to Excellence and is an essential player in the distribution sector.
As part of this family since many years, it is my role to Coach and inculcate this value to the team.
Another word to describe the workplace is Passion. This is what drives me every morning to enjoy the journey.
The final word is Legacy. This has been offered by our predecessors and must be nurtured by the whole team for future generations.
Phillippe Lam Kam Yue
Head of Frozen & Chilled
Meet
Deborah
As a passionate brand manager, I strongly believe that a successful brand is powered by passion. It is my mission to infuse that same passion into every aspect of our brand strategy, from innovation to marketing and beyond. I am thrilled to work alongside a team that shares the same vision. Brandactiv is not just a workplace, it's a playground where creativity runs wild and strategic minds play
Deborah Lemarchand
Regional Brand Manager
Meet
Vijaya
Thrilled to reunite with the BrandActiv family! As a returning Brand professional, I’m grateful to be part again of this collaborative team where passion, team spirit and mutual respect prevail. BrandActiv’s unwavering commitment to innovation and employee welfare truly sets it apart. Here’s to fostering meaningful connections, driving impactful strategies, and collectively shaping a brighter future together. Let’s continue to embody our vision of excellence while prioritizing the well-being of our incredible team.
And as we sail on this journey, remember: ‘Success is not final, failure is not fatal: it is the courage to continue that counts’. – Winston Churchill
Vijaya Choytun
Brand Manager
Meet
Permal
I joined IBL as commercial traveler in 2001. BrandActiv has given me the opportunity to climb up the ladder and become a Manager. During my career path, the development of People has always been imperative for the management. What I learned during my journey, is all changes within the company have been well accompanied and encouraged. Willingness, culture, promoting learning, mutual respect and values are the key drivers that motivate me for my daily commitment.
Permal Purseramen
Channel Manager
Meet
Janice
BrandActiv’s culture is constantly shaped by Excellence, which is one of its core values. Service Excellence is taking that additional step which will bring more value to our stakeholders through day-to-day actions. As such, I am grateful for being a part of this collaborative team that fosters an environment where team spirit thrives. This is reminiscent of the statement concerning high performing teams: “Competition happens at the bottom, people at the top are collaborating.”
Janice Adelaide
Service Excellence Manager
Meet
Raj
Working for BrandActiv for the past several years has allowed me to deliver my skills and abilities for the overall development of the company and professional growth. The work environment and culture of the company resumes to a Great Place To Work. Finding joy in the work I do, greatly improve my outlook and general contentment both on the job and in my personal life.
Pleasure in the job puts perfection in the work- Aristotle
Raj Gungah
Channel Manager
Meet
Priska
Working at BrandActiv has been a transformative experience, fostering not only my professional growth but also contributing significantly to my personal development. I feel thankful to form part of a company that values each employee and regards every voice as important. Working in BrandActiv's Supply Chain Department is both dynamic and rewarding. The role involves navigating constant evolution and implementing creative solutions, contributing directly to the company's overall success. It's a vibrant and impactful environment where every day presents new challenges and opportunities for growth.
Priska Chinien
Supply Chain Manager
Meet
Dominique
“As an HR, I do my best to equip my peers with accurate information, but not just with what they want to hear, for more effectiveness in our operations as a whole.”
Dominique Legrand
Human Capital Manager
Meet
Natasha
Anyone can integrate into the BrandActiv team and feel a sense of belonging and be treated respectfully. Indeed, there is a culture of sharing and am proud to work in such a dynamic and innovative environment. I enjoy striving hard to provide good results to challenges, always learning new ideas and concepts and to give the best of myself. These feelings spring willingness to dedicate my career to BrandActiv.
Natasha Duljeet Danny
Key Account Manager
Where do we come from
Our story testifies our determination to evolve and improve every day, in order to achieve our full potential.
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1830
Ireland Fraser Ltd and Blyth Brothers & Co. Ltd were created and imported dry goods for distribution in local convenience stores.
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1900
The Cold Storage company was launched and later renamed New Cold Storage Ltd, then IBL Frozen Foods. IBL Consumer goods is born from the merger of Blyth Brothers Consumer Foods and Ireland Fraser Consumer Goods.
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1930s-1960s
International brands are introduced that will change the local consumer market for good. These include Kraft cheddar cheese, L’Oreal, Bic and Johnson&Johnson, among others.
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1970s-1990s
Blyth Brothers & Co Ltd and Ireland Fraser Co Ltd merge to form Ireland Blyth Limited (IBL). This merger is significant, as IBL moves on to become one of the most recognized businesses in the country.
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2011
IBL Consumer Goods and IBL Frozen Foods merge to become BrandActiv.
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2016
BrandActiv becomes an official part of IBL Ltd following a merger in July between two leading companies in Mauritius and the Indian Ocean: GML Investissement and Ireland Blyth Limited (IBL).
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2019
BrandActiv reveals its new logo and identity which reflect its passion, dynamism, flexibility and the drive to constantly go beyond boundaries.