Brand Manager
BM/CO-BA/0822

BrandActiv is presently recruiting a Brand Manager who will be responsible for the growth and development of brands, based on key consumer insights and suppliers’ active support.

Reporting to the functional head, the job incumbent will be mainly required to:

• Develop a Brand Strategy including setting brand vision, guidelines and value proposition
• Prepare the annual brand plan in collaboration with the suppliers and the Channel Managers
• Manage brand’s annual Advertising and Promotional campaigns
• Conduct brand analysis through market research, price surveys and prepare reports accordingly
• Prepare annual sales budget in collaboration with the Channel Managers
• Plan procurement budget in collaboration with Head of Supply Chain & Logistics and Channel Managers
• Liaise with Supply Chain department in a timely manner to always ensure appropriate stock level
• Develop, maintain and update pricing models for products in line with market dynamics
• Have an updated sales forecast with relevant financial KPI’s based on customer, market and competitors’ insights
• Deliver internal and external presentations regarding new product launch, marketing materials, brand objectives and communication plans
• Plan and execute communication initiatives using traditional, online and social media channels
• Prepare and conduct business reviews with principals as and when required
• Establish and maintain fruitful relationship with stakeholders
• Support Talent Management process by engaging and motivating staff and developing a learning culture across the Business Unit by encouraging learning and development
• Ensuring adherence to internal procedures and policies by the team

• Degree in Business Management or Sales and Marketing Management
• At least three years experience in Marketing and Brand Management at a Management position

• Client and service focused with ability to think creatively and innovatively
• Strong research understanding and excellent relationship management skills
• Analytical skills to forecast and identify trends and challenges
• Excellent written and verbal communication skills
• Budget management skills and proficiency
• Result focused with a high degree of business acumen
• Able to undergo overseas business trips as and when required