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Brand Manager
Ref: BM/CO-BA/1123

  • Closing date 17 Nov 2023

BrandActiv is presently recruiting a Brand Manager who will be responsible for the growth and development of brands, based on key consumer insights and suppliers’ active support.



Key Responsibilities
  • Develop a Brand Strategy including setting brand vision, guidelines and value proposition
  • Prepare the annual brand plan in collaboration with the suppliers and the Channel Managers
  • Manage brand’s annual Advertising and Promotional campaigns
  • Conduct brand analysis through market research, price surveys and prepare reports accordingly
  • Prepare annual sales budget in collaboration with the Channel Managers
  • Plan procurement budget in collaboration with Head of Supply Chain & Logistics and Channel Managers
  • Liaise with Supply Chain department in a timely manner to always ensure appropriate stock level
  • Develop, maintain and update pricing models for products in line with market dynamics
  • Have an updated sales forecast with relevant financial KPI’s based on customer, market and competitors’ insights
  • Deliver internal and external presentations regarding new product launch, marketing materials, brand objectives and communication plans
  • Plan and execute communication initiatives using traditional, online and social media channels
  • Prepare and conduct business reviews with principals as and when required
  • Establish and maintain fruitful relationship with stakeholders
  • Support Talent Management process by engaging and motivating staff and developing a learning culture across the Business Unit by encouraging learning and development
  • Ensuring adherence to internal procedures and policies by the team


Qualifications & Experience
  • Degree in Business Management or Sales and Marketing Management
  • At least three years’ experience in Marketing and Brand Management at a Management position


Other Requisites
  • Client and service focused with ability to think creatively and innovatively
  • Strong research understanding and excellent relationship management skills
  • Analytical skills to forecast and identify trends and challenges
  • Excellent written and verbal communication skills
  • Budget management skills and proficiency
  • Result focused with a high degree of business acumen
  • Able to undergo overseas business trips as and when required


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