BrandActiv is presently recruiting a Brand Manager who will be responsible for the growth and development of brands, based on key consumer insights and suppliers’ active support.
Key Responsibilities
- Develop a Brand Strategy including setting brand vision, guidelines and value proposition
- Prepare the annual brand plan in collaboration with the suppliers and the Channel Managers
- Manage brand’s annual Advertising and Promotional campaigns
- Conduct brand analysis through market research, price surveys and prepare reports accordingly
- Prepare annual sales budget in collaboration with the Channel Managers
- Plan procurement budget in collaboration with Head of Supply Chain & Logistics and Channel Managers
- Liaise with Supply Chain department in a timely manner to always ensure appropriate stock level
- Develop, maintain and update pricing models for products in line with market dynamics
- Have an updated sales forecast with relevant financial KPI’s based on customer, market and competitors’ insights
- Deliver internal and external presentations regarding new product launch, marketing materials, brand objectives and communication plans
- Plan and execute communication initiatives using traditional, online and social media channels
- Prepare and conduct business reviews with principals as and when required
- Establish and maintain fruitful relationship with stakeholders
- Support Talent Management process by engaging and motivating staff and developing a learning culture across the Business Unit by encouraging learning and development
- Ensuring adherence to internal procedures and policies by the team
Qualifications & Experience
- Degree in Business Management or Sales and Marketing Management
- At least three years’ experience in Marketing and Brand Management at a Management position
Other Requisites
- Client and service focused with ability to think creatively and innovatively
- Strong research understanding and excellent relationship management skills
- Analytical skills to forecast and identify trends and challenges
- Excellent written and verbal communication skills
- Budget management skills and proficiency
- Result focused with a high degree of business acumen
- Able to undergo overseas business trips as and when required