BrandActiv: Expanding Beyond Mauritius
Building on its strong performance in the Mauritian FMCG sector and aligned with the IBL Group’s vision of regional expansion, BrandActiv has extended its footprint beyond Mauritius. Today, the company operates across the Indian Ocean islands and African markets, with a permanent presence in Kenya and distribution networks in Réunion, Madagascar, and Seychelles.
Since opening its permanent office in Kenya in 2022, BrandActiv has successfully entered a dynamic consumer market of over 50 million people, where the FMCG sector continues to experience impressive growth. The company supplies a wide range of leading supermarket chains, including Naivas—with its expansive network of over 200 stores nationwide—Quick Mart, Carrefour, Chandarana Foodplus, and Khetia’s Supermarket, among others. This strategic distribution network continues to reinforce BrandActiv’s growing presence in the region.